What is hold rate?

FormulaHold rate = watched to the end ÷ video starts

Hook rate measures the opening, hold rate measures the rest of the story. If the hook is good but the hold rate is low, viewers are not finding what was promised in the rest of the video.

In 14ads

• People who watched 100% of the video are divided by those who started it; if the start count does not arrive, the denominator is people who watched 25%.

How the engine uses this metric from ad production to publishing is on the how it works page; credits and plans are on the pricing page.