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Term

What is a pixel?

Meta Pixel, TikTok Pixel

Pixel is a tracking code added to a website that reports visitor actions such as adding to cart and purchasing to the ad platform.

Without a pixel, the platform cannot know whether the ad turned into a sale; conversion and revenue reports stay empty, and conversion-objective campaigns cannot learn properly.

In 14ads

  • In Meta ads, the selected pixel is attached to the ad set; conversions and revenue are read from what this pixel reports.
  • If you connect your store webhook, sales are also reported from the server (Meta Conversions API, TikTok Events API, ChatGPT Ads conversion endpoint) — conversions the browser pixel misses are counted too.

How the engine uses this metric from ad production to publishing is on the how it works page; credits and plans are on the pricing page.