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Term

What is a UGC ad?

User-Generated Content style ad

UGC ad is a video ad with a candid, personal tone that gives the impression of being filmed on a phone by an ordinary user rather than in the brand's own studio shoot.

Because it speaks the same language as the other content in the social feed, it is not perceived as an ad. It is usually vertical (9:16) and carries a strong hook in the first seconds.

In 14ads

  • A UGC-style video ad script, voiceover and video are produced from a product or site link. The format is chosen per campaign: vertical (9:16), square (1:1) or horizontal (16:9); vertical is usually recommended for UGC ads.

How the engine uses this metric from ad production to publishing is on the how it works page; credits and plans are on the pricing page.