FormulaCPM = ad spend ÷ impressions × 1000
CPM shows how competitive the target audience is. As more advertisers target the same audience (during sales seasons, for example), CPM rises.
In 14ads
- It is calculated daily from the spend and impressions read from the platform; if there are no impressions, it is not shown.
How the engine uses this metric from ad production to publishing is on the how it works page; credits and plans are on the pricing page.