FormulaCTR = clicks ÷ impressions
CTR is the first sign of whether the creative and the message catch attention. A high CTR does not mean sales on its own; what the person who clicked does on the page is measured separately.
In 14ads
- If there are no impressions, CTR is not calculated.
- The creative fatigue alert uses the drop in CTR (see creative fatigue).
How the engine uses this metric from ad production to publishing is on the how it works page; credits and plans are on the pricing page.